Optrex

Screen Eyes

We were challenged by Optrex to get the nation to stop and think about how screens were impacting their eyes everyday. Coining the term ‘screen eyes’ we put a name and visual approach to that feeling of dry and tired eyes. The dystopian theme we chose attracted Black Mirror Director Owen Harris, he helped bring our idea to life in film.

We created an eye test which told you if, and what type of Screen Eyes you had.

We also created our very own Screen Eyes Snapchat Lens.