Diet Coke

Regret Nothing

Working with the above the line idea of #regretnothing we were tasked with bringing it to life on social. We did this by designing real time responses to tweets that used the hashtag #regretnothing. The designs were personalised and centred around the iconic coke can. We also created topical posts around a social yearly calendar and sent influential bloggers “impulsive kits” to help inspire people online, on ways they could enjoy being impulsive.